• LIXIL carves out the water security business GROHE Sense into the new legal entity SenseGuard GmbH
• Marc Dobro to lead new business unit as Leader SenseGuard LIXIL
• The GROHE Sense & SenseGuard Water Management system monitors humidity, detects water leaks, issues warnings and shuts off the water supply automatically
Düsseldorf/Tokyo (January 25, 2021) – LIXIL today announced the creation of a new business unit focusing on water security business effective January 14, 2021.The new SenseGuard GmbH will be led by Marc Dobro as Leader, SenseGuard, LIXIL, who will also serve as Managing Director for the new unit. Marc Dobro has been with LIXIL since 2013 and is currently serving as Leader of M&A and Business Development, leading the M&A team which has significantly focused and reshaped the LIXIL portfolio over the past year with a series of transactions, such as the sale of Permasteelisa. The new business unit will be headquartered in Düsseldorf and will have a global presence in key markets with a focus on new business opportunities, primarily with the insurance industry.
“The SenseGuard business is now ready to enter the next phase of growth. We are confident that the new operating structure and leadership will allow us to evolve and maximize new opportunities,” said Yugo Kanazawa, Leader Digital LIXIL. “Marc’s expertise in business development and investor relations, and his strong network of contacts across our industry and the financial community, will help boost the future growth path of the SenseGuard business.”
Marc Dobro added, “The SenseGuard business plays an important role in LIXIL’s digital transformation, demonstrating how we can leverage digital capabilities to bring smart water management to every household while providing peace of mind. Adopting a data-driven approach enables us to establish new business models and to partner with other stakeholders. SenseGuard strives to become the leading provider of water leakage prevention in homes globally, driving change for sustainable water management solutions. I am looking forward to working with my new colleagues who have demonstrated a lot of motivation and passion for the business.”
The GROHE Sense Water Management system is a smart solution for reducing water damage. Every 30 seconds, a pipe-related water damage happens in Germany. SenseGuard monitors humidity, detects water leaks, issues warnings and shuts off the water supply automatically. End-to-end services tailored to the needs of insurers and data-driven solutions contribute to the strong appeal to insurance companies. Companies that provide the GROHE water management system can dramatically reduce their claim costs, improve their profitability and increase their customer loyalty.
GROHE Sense and GROHE SenseGuard Protect Your Home
The GROHE Sense & SenseGuard system consists of the water sensor GROHE Sense and the control unit GROHE SenseGuard. Launched in 2017, the water sensor measures room temperature and humidity, detects floods, and sends an automatic alert to the smartphone app when things go wrong. The smart water controller, GROHE SenseGuard, measures the system temperature to indicate the risk of frost, detects leaks and shuts off the water supply automatically in the event of an alert. Together, GROHE Sense and GROHE SenseGuard protect homes from unpleasant surprises caused by water pipes.
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