• Drought in summer leads to an increase in water shortages
• Conscious water management is becoming increasingly important in order to protect this valuable resource
• GROHE supports households in saving water with useful tips and innovative technologies

Düsseldorf, 30th July 2020. Next to barbecue evenings with friends and swimming fun in the sun, warm weather also raises the issue of drought. The summer heat waves of recent years have made this particularly clear. According to the World Economic Forum, water shortage is one of the greatest global risks . In addition, the demand for water is predicted to further significantly increase by around 55% until 2050 - facts and figures that underline the urgency of conscious water management.

This is precisely where GROHE's product innovations come in: responsible use of this valuable resource without losing the joy of the element of water. With three practical tips GROHE shows how to enjoy a refreshing cool-down with a clear conscience despite hot summer temperatures in accordance with this principle.

#1 Taking a shower instead of a bath

Especially when showering and bathing you can save valuable water in the summer dry season. While a full bath consumes about 150 liters of water, a five-minute shower only requires about 50 liters - the motto accordingly is showering instead of bathing. However, even during a shower it is possible to save water. Thermostats with the GROHE TurboStat technology deliver the desired temperature without the need for lengthy readjustment whilst also compensating for temperature peaks throughout the shower. An additional feature of GROHE thermostats is the Eco Button, which reduces water consumption by up to 50 percent. Many of the showerheads across all price segments also feature a flow restrictor, which saves water without compromising on the shower experience. With these features, nothing stands in the way of cooling down with a clear conscience after a hot summer's day.

#2 Using water-saving fittings

Saving water in the bathroom and kitchen without compromising on comfort? The innovative GROHE EcoJoy technology makes this possible. A flow restrictor drastically reduces water consumption from 10 liters to up to 5 liters per minute, while the aerator installed in the faucet ensures a consistently voluminous water jet. This technology is available with a wide range of faucet models, such as the GROHE Essence line, which offers a stylish yet sustainable solution for the bathroom with a wide choice of sizes, colors and finishes, or GROHE Minta as a water saving solution for the kitchen.

#3 Minimizing water flow

When brushing teeth or soaping hands, water can easily run for quite some time. Especially in summer every drop of water is valuable. However, out of pure habit it is not always easy to let the water flow only when you really, actively need it. This is where touchless infrared fittings such as GROHE Eurosmart CE can help. The automatic start-stop feature saves water by ensuring that water only flows when someone actually holds their hands under the spout.

For further information about GROHE and its sustainability topics go to green.grohe.com

+++ You can download high-res images and further information about water-saving GROHE products here. +++

(1) World Economic Forum, 2019: Global Risk Report, 14th Edition

(2) Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung, 2020: https://www.bmz.de/de/themen/klimaschutz/Wasser-und-Klima/index.html