With Cube Ceramic, GROHE sets a clear Style Statement for Holistic Bathroom Design

01.04.2018 Product Information

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  • PerfectMatch in form and function for GROHE bathroom products
  • GROHE positions itself as a full-service provider for the bathroom
  • Minimalist design with striking lines and clear shapes
  • Innovative technologies thanks to ceramic expertise provided by synergies with LIXIL

Cube, GROHE’s third ceramic line, delights all fans of clean lines and shapes who like to set a style statement in their bathroom. The angular shapes turn private as well as semi-public bathrooms in, for example, hotels, sanitary facilities in commercial areas, and urban spaces into real design objects. With the new ceramic lines, GROHE is positioning itself as a full-service provider in the bathroom. As part of the globally connected LIXIL family, GROHE benefits from decades of expertise in all areas of bathroom ceramics. With this technical know-how, the washbasins, toilets, and bidets were designed by the award-winning GROHE design team to match the geometric Eurocube, Lineare, Allure and Allure Brilliant fitting lines – a perfect combination of form and function in proven quality. Each product has been technically tested for three aspects: easy installation, no water spraying while washing hands, and plenty of room for optimum comfort.

Customer Consultation with PerfectMatch: Homepage Helps Find the Perfect Bathroom Solution

Specialist retailers in particular are benefiting from the introduction of the new ceramic product category: As a full-service provider, GROHE offers holistic PerfectMatch solutions and simplifies the implementation of individual customer wishes in a unique GROHE design from a single source. The GROHE website makes customer service very easy: Online, the various combinations of fittings and matching ceramic products can be easily illustrated using a slider presentation. If the customer likes a particular combination, a separate page displays the product information. The print and download features provide the information as needed.

Innovative Technologies for Maximum Hygiene and Comfort

With its minimalist look of contemporary and urban-inspired shapes, the new ceramic line creates a luxurious oasis in everyday life. Innovative technologies behind the Cube Ceramic products also ensure maximum hygiene and maximum comfort for the consumer. The high-quality toilets of the Cube Ceramic line come with rimless flushing technology and a toilet seat that closes gently and quietly and can be easily released from the toilet. The powerful Triple Vortex flush creates a vortex using three water inlets that optimally clean the entire interior basin and are also significantly quieter than conventional toilets. The antibacterial hygienic coating PureGuard prevents bacterial growth on the ceramic surface thanks to special ions.

The washbasins, toilets, and bidets of the Cube Ceramic line will be available from March 2018 on the EMENA market. The GROHE ceramics website https://www.grohe.co.uk/en_gb/for-your-bathroom/ceramics/ contains all relevant product and planning data as well as BIM data, product information, videos, and photos of all GROHE ceramic products for download.

Bau Ceramic, Euro Ceramic and Cube Ceramic–PerfectMatch Solutions from a Single Source

With its ceramics lines Cube Ceramic, Euro Ceramic and Bau Ceramic, GROHE has become a full-service bathroom supplier creating the perfect combination of design and functionality. From washbasins in different sizes to bidets and toilets, GROHE offers a comprehensive assortment of bathroom ceramics that will suit every style and perfectly match GROHE faucets, toilet flush plates and accessories. Above all, partners who want to serve their customers' individual wishes with PerfectMatch solutions from a single source benefit from the fully integrated ceramics lines.

Thanks to innovative technologies, GROHE ceramics are characterised by maximum hygiene, longevity and comfort –an excellent combination of form and function. Euro Ceramicfeatures a modern style and flowing lines. With its geometric and clean lines,Cube Ceramic highlights the contemporary bathroom’s luxury and exudes sophisticated elegance. Bau Ceramicblends harmoniously into any bathroom ambience and strikes with a timeless look and soft, rounded shapes.

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