Pushing the Boundaries of Water: GROHE Atrio Icon 3D Fascinates Guests at Europe’s First Underwater Restaurant “Under”

07.10.2019 Product Information

• GROHE’s first 3D metal-printed faucet part of the underwater restaurant “Under”
• Both provide a new interactive experience with water
• Icon 3D redefines the possibilities in product design

Düsseldorf, 7th October 2019. In Lindesnes, at the southernmost point of the Norwegian coastline, a 34-meter long monolithic form is half-sunken in the sea. The building which is reminiscent of a periscope is Europe’s first underwater restaurant “Under”. Guests can dine here five meters below the water surface with a panoramic view on the North Atlantic Ocean. Now, this experience becomes even more special: In the lavatories, GROHE installed its first 3D metal-printed faucets Atrio Icon 3D.
“Under’ is a mystic place. Outside, you have the rough Norwegian landscape and then you dive in into the restaurant with its fascinating atmosphere and its special light. To eat at the bottom of the sea with this incredible view is really a unique experience. I’m proud that we can add another magical moment with our 3D metal-printed faucets GROHE Atrio Icon 3D,” says Jonas Brennwald, Deputy CEO Grohe AG & CEO LIXIL Water Technology EMENA.

“In Norwegian the word “under” also means “wonder”. This is what we have created here, and we are also proud to be one of the first to have the wonder of a 3D metal-printed faucet from GROHE in our fantastic venue,” explains Stig Ubostad, Owner Under Restaurant.

Celebrating Water as a Visual Experience
GROHE Icon 3D is GROHE’s first line of 3D metal-printed faucets – a reinterpretation of its existing collections Atrio and Allure Brilliant. Known for innovation and technology leadership, the global brand embraces the still-emerging technology of 3D metal-printing to push the boundaries of technology and design by creating shapes which didn’t seem possible in the past. The ultra-thin spout of the GROHE Atrio Icon 3D and the hollow interior of GROHE Allure Brilliant Icon 3D make the water flow look like a magical, optical illusion. This radical reduction of the design to an absolute minimum not only saves valuable resources, but also offers a new interactive experience of water.

DOWNLOAD IMAGES:
Images can be downloaded here.

Captions
GROHE_Atrio_Icon_3D_Under_Outside
Europe’s first underwater restaurant “Under” at the Norwegian coastline is half-sunken in the sea
.
GROHE_Atrio_Icon_3D_Under_1 // GROHE_Atrio_Icon_3D_Under_2 // GROHE_Atrio_Icon_3D_Under_3 – Copyright Bjarne Røyland The ultra-thin spout of the GROHE Atrio Icon 3D makes the water flow look like a magical, optical illusion.

GROHE_Atrio_Icon_3D_Under_Group – Copyright Bjarne Røyland
Alexander Bühl, Global Head of Category Bath Grohe AG, Peter Juul, General Manager Nordic & Baltic Grohe AG, Thorsten Sperlich, Chief Communications Officer Grohe AG (second row from left to right) and Heidi Lie, Key Account Manager GROHE Norway, hand over the 3D metal-printed faucet GROHE Atrio Icon 3D to the owner of “Under” Stig Ubostad.

Further information please visit: icon.grohe.com

Related Articles

 GROHE Competence Centre Porta Westfalica: Production Start of the New Concealed Installation Rapid SLX

Product Information

GROHE Competence Centre Porta Westfalica: Production Start of the New Concealed Installation Rapid SLX

Read full article
 New GROHE Sense App: Water Management on the Go

Product Information

New GROHE Sense App: Water Management on the Go

Read full article
We use cookies to ensure that we give you the best experience on our website and to improve the relevance of our communications with you. If you continue browsing our website, we’ll assume that you accept the use of cookies on the GROHE website. You can find detailed information about how cookies are used on the following page: Privacy