In 2017, GROHE returned as Founder Sponsor for Sleep, positioning itself as a key player in the industry for the 10th time in a row.

Sleep is Europe's hotel design, development and architecture event inspiring hotel interiors across the globe. It attracts almost 5,000 professionals, amongst them architects, designers, hoteliers and planners. This year’s theme was “loyalty”, looking at how brands can engage with their audiences beyond the functional to create inspiring moments that last.

GROHE was not only sponsor of the VIP lounge but also displayed the brand’s latest products including the new striking Colours brassware and accessories collection meeting the global trend for individualized design. The GROHE SmartControl Concealed shower system was also on view, with a brand new Smartbox three-way diverter and clever push and turn button control.

Christopher Barger, Senior Vice President Global Projects, GROHE AG: “The Sleep event continues to provide a vital opportunity for us to engage with the hospitality industry and key architectural practices. The array of GROHE product innovations exhibiting at the event was incredibly strong, and as the Founding Sponsor, we hope that GROHE helped to provide a source of inspiration for the home market and international audience.”