GROHE SmartControl and PVD sinks

It’s a match: GROHE offers coordinated kitchen concepts to meet customer demands

• Strong double offer from one single source: GROHE offers taps and sinks perfectly matching in form and function
• Freedom of customisation: GROHE PVD sinks in carefully curated colours and finishes are complemented by the smart-control tap
• Lifelong durability: Thanks to the state-of-the-art coating technology PVD, the products’ surfaces are three times harder and ten times more scratch-resistant

London, March 16, 2021 – The kitchen has long since ceased to be a purely functional space. It has become the centre of the home and a multifunctional meeting place for families and friends. In this process, the kitchen space has developed into an expression of personal taste and consumers are seeking configuration options and individualisation. This presents professionals with new requirements and challenges regarding the design of the 60cm around the sink. In line with the perfect match philosophy, GROHE is setting new design standards with a coordinated range of taps and PVD sinks in matching colours. Architects and planners can offer their customers a versatile selection of carefully chosen colours from "Cool sunrise" to "Hard graphite" or "Warm sunset," enabling full freedom of choice. 

“With our coordinated kitchen concepts, we enable our partners to create outstanding kitchen designs for their projects,” says Patrick Speck, leader LIXIL Global Design EMENA. “Timelessness played a major role in the curation of our GROHE Colours collection – the colours and finishes need to be bold but still subtle since we are talking about fixed fixtures which should bring joy for a long time. It is key for us to find a balance between the latest interior trends, timeless design, and our uncompromisingly high-quality standards.”

GROHE SmartControl: Versatile & minimalistic

With the GROHE SmartControl kitchen range, architects and planners can make their kitchen concepts stand out: State-of-the-art technology combined with ultimate design variety make the smart-control tap a highlight in any kitchen. The range offers a design for every taste: Consumers can choose and pick from three designs and up to 10 different colours and finishes contained in the GROHE Colours collection. The organic essence design, for example, is available in all attractive colours - from the golden "Cool Sunrise" and coppery "Warm Sunset" to the urban look of "Hard Graphite" in polished or brushed versions - and thus fits harmoniously into any kitchen ambience. 
GROHE SmartControl does not only impress with its look, but also with its functionality. Instead of using a lever, the smart-control kitchen tap offers an intuitive push and turn operation. To start the water flow, the consumer pushes the button. This also works easily with the elbow or wrist and is ideal for moments when both hands are busy or not clean. By turning the button, the amount of water can be precisely adjusted from the water-saving eco-jet to the powerful jet stream. Additional pull-out variants complete the smart-control portfolio and offer your customers maximum convenience in the kitchen.

GROHE PVD sinks: Beautiful design meets outstanding quality

Matching the smart-control range, GROHE offers a selection of undermounted PVD sinks, which are available in stainless steel as well as in "Brushed Cool Sunrise", "Brushed Hard Graphite" and "Brushed Warm Sunset" for a premium kitchen look. The innovative manufacturing process of the GROHE Colours collection does not only turn out attractive designs but also results in the creation of particularly durable surfaces. The technology originally stems from space engineering and has set a new standard in surface quality. A surface that is three times harder than chrome and ten times more resistant to scratches not only guarantees a brilliant colour spectrum but also allows sinks and taps to withstand the toughest demands of everyday kitchen use. And they make daily tasks even more pleasant: All PVD sinks feature spacious bowls of 20cm depth - meaning you have a lot of room to maneuver and enough space for cleaning large pots with ease. Additionally, GROHE whisper technology reduces noises to a minimum.

GROHE SmartControl and PVD sinks

Pictures and press release