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GROHE’s less plastic initiative

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Tackling the plastic crisis

Around 11 million tons of plastic end up in the world’s oceans every day.¹

With water at the core of our business, it is a matter of course for us to protect the precious resource and commit to providing clean water worldwide. For this reason, we started the less plastic initiative in 2018 to address the global plastic waste problem.

We aim to tackle the plastic waste problem from two angles:

GROHE plastic-reduced packaging

Since 2022, we have eliminated all unnecessary plastic from our packaging—saving millions of items each year.Committed to continuous improvement, we are focusing on taking concrete action, using the solutions currently available and constantly working on better ones.

Illustration representing plastic items removed from GROHE product packaging

37 million plastic items

can be saved per year thanks to the elimination of all unnecessary plastic from GROHE’s product packaging.

Illustration of moulded pulp inserts replacing plastic packaging

New innovations

Instead of expanding polystyrene or wrapping film solution, new options such as moulded pulp inserts are used.

Illustration representing reduction of plastic bags in GROHE product packaging

26 tons of poly bags per year

are saved by using a product part of the GROHE Rapid installation system as packaging for other product parts.

GROHE Blue eliminating plastic bottles - sip by sip

Enabling consumer to prevent plastic bottle waste in their everyday lives: The GROHE Blue water system offers still, medium and sparkling water directly from the kitchen tap - filtered and chilled to the preferred drinking temperature.

Illustration representing the elimination of up to 800 plastic bottles per year with GROHE Blue

800 single-use plastic bottles

can be saved by a family of four per year thanks to GROHE Blue.2

Illustration of GROHE Blue kitchen tap providing filtered still and sparkling water

Ultimate convenience & comfort

Thanks to the water system, running out of water and last minute supermarket trips become unnecessary. Saving not only plastic, but also time, water3 and CO24.

Illustration of GROHE Blue water filter certified to Cradle to Cradle Bronze level

Aiming for a world without waste

The GROHE Blue filters of our supplier BWT are Cradle to Cradle Certified® at the Bronze level. GROHE collects the used filters and passes them on to BWT, where 99% of materials are recycled.

UN Sustainable Development Goal 6: Clean water and sanitation

Clean water & sanitation

With the actions of the initiative, GROHE contributes to the UN Sustainable Development Goal 6 “Clean water and sanitation”, aiming to protect the valuable resource water from plastic pollution and helping provide clean water worldwide.

Icon representing water conservation and environmental sustainability

Water conservation & enviromental sustainability

As part of LIXIL, GROHE supports with all its initiatives to achieve the company‘s impact strategy goals. GROHE directly contributes to LIXIL’s plastic action statement, a group-wide commitment aimed at a responsible use of resources and part of the realisation of a sustainable, circular economy.

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