Circular economy at GROHE

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Aiming for a world without waste

Against the backdrop of dwindling resources and rising emissions there is an urgent demand for a regenerative transformation of the construction industry. The building sector accounts for around 50% of all materials extracted, which is why the construction industry and policymakers alike are facing a major challenge; innovative and future-proof solutions are needed to spare the planet’s limited resources. This approach must consider the entire value chain from resource-use in buildings’ construction to the handling of materials at the end-of-life phase.

Illustration of circular economy concept showing a loop between resource use and product reuse

What is a circular economy?

Circular economy is an economic model with the intent to keep material flows in recycling loops, thus minimizing both resources needed and pollution. With waste recycling rates of around 99 percent and a use of brass with recycling proportions of up to 80 percent, we have incrementally approached a circular economy for years.

GROHE's first Cradle to Cradle certified® products

This circular model is the basis for the Cradle to Cradle® design concept. Here products are designed and manufactured with the intent of using its components in the end-of-life-phase for the creation of new products.
The Cradle to Cradle Certified® Product Standard is the world’s leading science-based and rigorous norm for designing and manufacturing safe, circular and responsible materials and products. Find more information here.

To achieve a certification, a product is evaluated in terms of the following five categories: 

  • material health
  • material reutilization
  • renewable energy
  • water stewardship
  • social fairness 

Each product is then designated a level of achievement: basic, bronze, silver, gold, or platinum.

GROHE’s Circular Solutions

GROHE launched four best-selling products as Cradle to Cradle Certified® variants which all received the Gold level. The GROHE Blue filters of our supplier BWT are Cradle to Cradle Certified® at the bronze level. 

Close-up of GROHE SilkMove ES bathroom faucet with hand turning lever

An extra plus for energy-efficiency

The sustainability benefit of the two Cradle to Cradle Certified® taps, GROHE Eurosmart and GROHE BauEdge, is enhanced with the SilkMove ES technology, where ES stands for energy-saving. The technology prevents the unnecessary use of hot water by supplying only cold water with the tap lever in the middle position. Minimizing the energy consumption is particularly important as emissions from buildings and constructions constitute almost 40% of global carbon emissions.¹

Additional information