GROHE Sustainability

Determined to make a positive impact, we deliver uncompromising water experiences that minimise resource consumption throughout production, shipping, and usage, ensuring pure joy of water for generations to come.

Caring about water efficiency for 25 years

Striving for the highest levels of sustainability is an integral part of GROHE‘s DNA. GROHE consistently pursues a 360-degree sustainability approach that incorporates employees, suppliers, customers, processes, products and social responsibility in equal measure.

In the field of sustainability, GROHE identified its essential areas of activity back in 2000. These areas were based on various fundamentals like the 16 principles for sustainable development of the International Chamber of Commerce (ICC) in 1992.

As part of LIXIL, GROHE´s sustainability strategy is based on LIXIL´s Impact Strategy and its three strategic pillars. This is how we contribute to the company's purpose of making better homes a reality for everyone, everywhere.

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For a better tomorrow GROHE’s environmental initiatives

Limiting emissions

Since 2020 all eight LIXIL fittings plants, including the plants in Hemer, Lahr, Porta Westfalica (all Germany), Albergaria (Portugal) and Klaeng (Thailand) along with Jiangmen (China), Danang (Vietnam) and Monterrey (Mexico) as well as the German logistics centres are CO₂-neutral. In 2021, the European outbound logistics became CO₂-neutral.

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Plastic waste reduction

GROHE is helping to tackle the global plastic waste problem with its Less Plastic Initiative. This encompasses the water system GROHE Blue which reduces the use of up to 800 single-use plastic bottles for a family of 4 per year as well as the ambition to eliminate plastic from product packaging that leads to a yearly saving of around 37 million plastic items.

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Future-proof shower solutions

Illustration of GROHE Rapido heat recovery shower system with warm water reuse

Hot showers. Cool savings. GROHE Rapido heat recovery

Featuring an innovative technology, the concealed shower system GROHE Rapido heat recovery collects warm water from the drain and pumps it through a separated pipe surrounded by the cold-water supply, transferring some of its residual heat. This results in significant energy savings without compromising the shower experience or design: a household of four can reduce both energy cost savings and CO₂ emissions by up to 48%.

Illustration of GROHE Everstream shower system with water-recycling technology

The future of sustainable showering GROHE Everstream

Our water-recycling shower technology hygienically treats, reheats and reuses water. This particular form of water-recycling technology has been designed to create the shower experience users expect, but using as little fresh water as possible – and with far less energy. Depending on the individual showering habits, the user can shower with only a quarter of the water and a third of the energy typically required by traditional showers. Thus, GROHE Everstream can reduce carbon emissions from showering by up to 70% and provide a cost-saving of up to 65% a year for a four-person household.

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Did you know?

Bathing and personal hygiene make up the largest share of water use at home. With GROHE’s EcoJoy technology, you can cut your water usage by nearly 50%, all while enjoying the same experience. GROHE’s innovative watersaving fittings not only help protect this precious resource, but also offer significant savings on energy bills. For a family of four, switching to a water-efficient showerhead can save up to 47,000 litres of water and 521 € each year.²

GROHE water insights 2025

Across Europe, people recognise the growing threat of water scarcity. Yet, many still underestimate their own water consumption. While saving money is seen as the biggest reason to conserve, upfront costs are often the biggest barrier to adopting water recycling or other water- efficient technologies.

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Ecovadis gold medal

In February 2025, GROHE received a gold medal from the sustainability rating agency EcoVadis, placing the company among the top 5% of over 150,000 rated businesses worldwide. The award recognises strong performance in environment, labour and human rights, ethics, and sustainable procurement.

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What makes us GROHE

Quality, Technology, Design and Sustainability. These four pillars are the foundation of every GROHE product and every GROHE experience. They are the heartbeat behind GROHE’s promise of “Pure Freude an Wasser”.

Quality

Design

Technology

Close-up of a woman’s face with water on her skin, symbolising GROHE’s connection to water experiences.

About us

As a leading global brand for complete bathroom solutions and kitchen fittings, we create experiences that elevate the everyday. By enhancing every single interaction with water, we turn daily routines into loved rituals. Into moments that you will cherish. Into “Pure Freude an Wasser”.

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