GROHE Design
Based on real insights, we create consumer-centric kitchen and bathroom designs that allow individuals to experience the pure joy of water.
Award-winning design inspired by real life
“Pure Freude an Wasser” means a design that reflects a deep understanding of how people live and interact with their environment, how they create spaces that reflect their priorities and their style. It means that form and function are in harmony, that every line and detail resonates with the user. Honoured with more than 650 awards, GROHE’s award-winning kitchen and bathroom designs create memorable experiences based on real insights.
The GROHE Design DNA
GROHE’s distinctive brand and design DNA is orchestrated from our European Studio in Düsseldorf, Germany. We have used the unique GROHE brand DNA to create a semantic code—known as the signature elements—that we use to design our products. The three signature elements unify our products across all draw-off points and categories and create a distinctive aesthetic, which is instantly recognisable as a GROHE product.
Ring
The ring indicates the intended use of a product. They refer to the functional area and serve as a point of orientation for the user.
7 degrees
The angle of the handle and spout of our modern design taps is set to exactly 7 degrees. Research shows that this subtle inclination improves the user experience.
Lozenge
Lozenge symbolises the GROHE design philosophy "sensual minimalism" and invites you to use the product.
Consumer-centric designs
GROHE Allure offers various sizes and colours options, giving consumers freedom of choice.
GROHE Essence combines timeless aesthetics with smooth, intuitive operations.
GROHE Allure offers various sizes and colours options, giving consumers freedom of choice.
GROHE Essence combines timeless aesthetics with smooth, intuitive operations.
LIXIL Global design
At our eight LIXIL global design studios, including those in Düsseldorf and London, over 140 design experts collaborate to create purpose-driven products that address real-life challenges. These designs, developed across all LIXIL brands, touch the lives of over a billion people every day. GROHE, as a key part of this global brand portfolio, benefits from shared expertise while maintaining its own distinctive design identity. This close collaboration fuels the innovation behind GROHE’s award-winning products.
GROHE Design stories
Patrick Speck, Leader, LIXIL global design EMENA, shares the design stories and inspirations behind our product innovations.
GROHE Blue Fizz design story
GROHE Essence design story
GROHE Flush Plates design story
GROHE Smart Control Dual Spray design story
GROHE Tempesta design story
GROHE Satin Colours design story
GROHE Rainshower Aqua Pure design story
GROHE Cubeo design story
GROHE Allure Gravity design story
What makes us GROHE
Quality, Technology, Design and Sustainability. These four pillars are the foundation of every GROHE product and every GROHE experience. They are the heartbeat behind GROHE’s promise of Pure Joy of Water.
About us
As a leading global brand for complete bathroom solutions and kitchen fittings, we create experiences that elevate the everyday. By enhancing every single interaction with water, we turn daily routines into loved rituals. Into moments that you will cherish. Into “Pure Freude an Wasser”.