About us

GROHE is more than just a brand – it’s “Pure Freude an Wasser”— the pure joy of water. It’s a feeling. A promise.

Pure Freude an Wasser – The GROHE brand experience

A commitment to Quality, Technology, Design and Sustainability. We create experiences that elevate everyday life. By enhancing every single interaction with water, we turn daily routines into loved rituals. Into moments that you will cherish. That’s the essence of the GROHE brand: — “Pure Freude an Wasser”.

About GROHE

What is GROHE? GROHE is a global leader in bathroom solutions and kitchen fittings. Since 2014, the GROHE company has been part of LIXIL, a manufacturer of innovative water and housing products. Guided by quality, technology, design, and sustainability, GROHE aims to offer “Pure Freude an Wasser”.

Who we are

What defines the GROHE brand? As a leading global brand for complete bathroom solutions and kitchen fittings, GROHE is present in two essential spaces that shape everyday life – the bathroom and the kitchen.

With exceptional quality in fit, feel and finish, benefit-driven technologies, award-winning design and impactful sustainability, “Pure Freude an Wasser” flows through everything we do.

Two professional installers working together on a bathroom installation, representing GROHE’s support for trade professionals.

Your craft, our passion

At GROHE, customer-centricity does not stop with product design, it extends to installers, architects, designers and showroom consultants who make “Pure Freude an Wasser” a reality for millions of people around the world. For instance, GROHE Professional was developed with one clear goal: to make the daily work of professionals easier, more efficient, and more rewarding.

Professional services

Our brand pillars

What creates “Pure Freude an Wasser”? It's when Quality, Technology, Design and Sustainability come together. At the core of the GROHE brand are these four pillars:

Quality

Designed and engineered in Germany, we craft products with exceptional fit, feel, and finish, ensuring quality that delivers lasting pure joy of water.

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Technology

Meeting the needs of individuals around the world, we innovate technologies that enhance the daily experiences of consumers as well as professionals, creating pure joy of water.

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Design

Based on real insights, we create consumer-centric designs that allow individuals, in their unique bathrooms and kitchens, to experience pure joy of water.

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Sustainability

Determined to make a positive impact, we deliver uncompromising water experiences that minimise resource consumption along the value chain, ensuring pure joy of water for generations to come.

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About LIXIL

GROHE is part of LIXIL, which creates pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Each of LIXIL’s brands like GROHE, TOSTEM, INAX or American Standard has its own unique personality and strengths, together they provide an unmatched offering and ability to meet the full scope of consumer preferences and needs. With 53,000 employees in 150+ countries, its products improve daily life for over a billion people.

Visit LIXIL

Designed & engineered in Germany

Did you know that every GROHE product still traces its roots back to Germany’s Sauerland region? Our Research & Development center in Hemer is where water technology innovations are born— before being crafted with the highest precision and expertise at five production sites across Germany, Portugal, and Thailand.

Hemer

Lahr

Porta Westfalica

Albergaria

Klaeng

Hemer

Lahr

Porta Westfalica

Albergaria

Klaeng

Smiling LIXIL employees wearing lanyards at a company event.

Join our team!

GROHE is part of LIXIL since 2014. Join our global team driven by innovation, sustainability, and craftsmanship. Experience Pure Freude an Wasser—the pure joy of water—as you make a real impact and shape how the world experiences water.

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