Launch of the new global market leader

01.04.2015 Unternehmensmeldungen

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LIXIL Water Technology commences operations as the world’s largest and most global leader in sanitaryware

Luxembourg, – As of today, LIXIL Water Technology (LWT) came into effect. It is headquartered in Luxembourg and led by David J. Haines, the Chairman and CEO of the Board of GROHE Group S.à r.l., LWT operates across 150 countries, manages two R&D centres of excellence – in Germany and Japan – and manufactures products across 50 production facilities worldwide.

LIXIL Water Technology is part of the LIXIL Corporation that now received all relevant regulatory clearances to commence global operations as four core businesses: LIXIL Water Technology, which is the most global of the four businesses, LIXIL Housing Technology, LIXIL Building Technology and LIXIL Kitchen Technology. This global reorganization will accelerate LIXIL’s globalization and growth efforts.

With its global brands GROHE, American Standard, JOYOU and LIXIL/INAX, LWT commands leading market positions in the most important core markets. It covers the four major sales regions of Japan, EMEA, the Americas and Asia; each region has prime responsibility for one of the four LWT brands. LWT’s global sales structure is notably characterised by its diversity, encompassing as it does various brands, various markets, various product categories and various sales channels. This means LIXIL Water Technology can provide its customers with unique, professional complete bathroom solutions. LWT already boasts impressive figures and substantial growth potential.

“One of LIXIL Water Technology’s special strengths lies in pooling our broad-based, proven expertise,” said David J. Haines. “All of the brands in our global business will benefit from this cumulative know-how, giving them the ideal springboard for successful development and growth going forward. At the same time, each brand value will continue to prevail and the brands themselves will remain independent within LWT.”

*¹ (Europe, Middle East and Africa)

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