GROHE returns as Founder Sponsor for Sleep, The Hotel Design Event
GROHE is returning as Founder Sponsor for the Sleep Event
for the 12th consecutive year, again positioning itself
as a key player in the industry at this renowned international
hospitality event for architects, designers, hoteliers and
An invaluable source of inspiration and an excellent platform for
networking, the Sleep Event being hosted by the Business Design
Centre in London will once again be an important innovation
generator for the global hotel design community. This year’s theme
is “loyalty”, looking at how brands can engage with their audiences
beyond the functional to create inspiring moments that last.
GROHE’s luxurious VIP Lounge will return, offering visitors an
opportunity to relax while attending the conference and touring the
exhibition. The brand’s latest products will also be on display,
including the new striking Colours brassware and accessories
collection meeting the global trend for individualised design. The
GROHE SmartControl Concealed shower system will also be on view,
with a brand new Smartbox three-way diverter and clever push and
turn button control.
In addition, GROHE is also the headline sponsor of the AHEAD Europe
awards and will be in attendance when exceptional hotel projects
will be singled out on the eve of the opening day.
Christopher Barger, SVP Project Business at GROHE, comments, “GROHE
has been a key partner of the Sleep Event since its inception and
this year we are again headlining as “Founder Sponsor” to reflect
this long and fruitful relationship. We all know that being loyal
to the right partner is rewarded in so many ways over the years so
we think it is very apt that the theme for this year is based on
loyalty. We look forward to welcoming clients to another successful
year at our premier event welcom-ing the hospitality industry to
join us at the Business Design Centre”.
Sleep, The Hotel Design Event 2017 will take place
on 21st-22nd November at the Business Design
Centre in London.