GROHE LIVE! Center New York City

In the heart of New York City’s Flatiron district, the GROHELIVE! Center is a place of exchange, training, and inspiration.

Throughout the space, inspirational bathroom and kitchen vignettes illustrate the diversity of the award-winning GROHE portfolio, which features innovative products for all styles of interiors, including the brand new Grandera® display, shower testing station and fully functional kitchen bar. These demonstration areas offer visitors the opportunity to interact with GROHE products and experience firsthand GROHE’s unique blend of quality, technology, design, and sustainability.

The center is also a one-stop resource for industry professionals. Architects, designers, project specifiers and their clients are invited to tour the showroom with knowledgeable professionals and view GROHE’s extensive product portfolio. New York-based GROHE Project Consultants are also available to share their extensive product knowledge and expertise.

In addition to showcasing GROHE’s award-winning bath, shower, and kitchen collections, the center also hosts events for industry professionals, continuing education unit classes, and in-depth product trainings focusing on GROHE’s design excellence and German manufacturing expertise.

If you would like to make an appointment or inquire about hosting an event, you can reach out to Antonia Koller ( .

Visit the Showroom
160 Fifth Avenue
New York, NY 10010 (entrance is on 21st street)

Hours of Operation
Monday - Friday
9:00am to 5:00pm

Phone: 212-886-0530