GROHE celebrates “From Like to Love…”
Paul Flowers, Senior Vice President Design, Grohe AG on his first ever Asia Design Tour reiterated the growing importance and potential of India as a design hu.
It was an evening of ideas, philosophies and most of all inspired
design, at the Blue Frog Club in Mumbai, on May 17th. GROHE, the
world’s number 1 brand in sanitary fittings, hosted the
Asia Design Tour 2012 with Paul Flowers –
Senior Vice President Design, Grohe AG and India’s top
architects and designers. The discussion led by Paul was based on
the theme ‘From Like to Love…’and was an inspiring
and passionate presentation on the design philosophy of GROHE.Paul
discussed in detail the concept of “Creating relevant design and
technology” which involves a researched understanding of people to
help create exciting and relevant designs.
In a span of 2 weeks, Paul had traveled to 9 cities across Asia exchanging insights on exceptional design with leading architects and designers and India was the last stop on Paul’s Asia Design Tour. Last year, Paul Flowers and the GROHE Design Team were awarded the “red dot: design team of the year 2011/2012” and honored for exceptional achievements in the field of design. In 2008, Paul Flowers was a part of the prestigious ‘40 under 40’ list established by the European Centre of Architecture, Art, Design and Urban Studies. This list recognizes the top 40 European creative talents under the age of 40.During his productive career, Paul Flowers has accumulated a plethora of prestigious international design awards.
Speaking at the event, Mr. Paul Flowers said, “At GROHE we work to the highest standards to achieve the right balance of design, quality, sustainability and technology for our products. To cater to emerging needs of consumers it is essential to track the latest trends in the market so we are looking at trends from the collective to the individual, rational to emotional. We’re looking at the transition from having products that people like to use to having products that people love to use”.
The evening saw aconvening ofa veritable who’s who of the design community as some of India‘s leading architects and designers joined Paul in an enriching discussion around inspiring design. The conversations following Paul’s presentation offered an insight in to the thinking behind Grohe’s creative journey from producing products that users like to designing products that users love.
Sharing his views over the current design trends Bobby Mukherjiof, Bobby Mukherji & Associates, said “The world is becoming more user friendly, like the iPhone, car, tablet – this is reflected in the product designs. What Mies van der Rohe said many years ago; “Less is more”, right now that is what the world is becoming now. Design is one of the key factors of Grohe productsand I’m glad Grohe is paying more attention to design now which did not exist earlier. Their creative aspect is lot more visible in the products, they look far more glamorous, more slick, more sexy, hence we like using it now”.
A few more design experts also gave their feedback on interacting with the world’s best design team:
I think Grohe products are fantastic and the amount of passion that goes behind making each product makes Grohe fantastic, what makes it unique –Sanjay Puri, Sanjay Puri Architects P Ltd.
I’ve been doing architecture for the last 40 years, and I’ve seen designs evolve from a very primitive stage slowly and very dramatically. Only in the last decade great transformation has happened because of a lot of outside exposure. The new generation moves very differently, very informal, very casual and for them the designs should also be very functional, very hep. I’ve been using Grohe for about 30 years and we believe in fit and forget it. – Premnath, Premnath& Associates.
I believe that a shower or a bath is not just duty bound, it is for rejuvenation. I think Grohe addressing it as a pure personal bathroom, as a spa is a good thing. , I swear by Grohe products. I’ve been using them for quite some time and I’ve been using them for their quality. I personally use Grohe in my house. –Supraja Rao, Design House.
It was a wonderful presentation and what Paul has designed it satisfies a lot of functional & aesthetic parameters. He has done a brilliant job – he has followed the three forms that he dwells on when he designs. It’s a great effort. –Siraj Hassan, Siraj & Renu Architects and Interior Designers
In a span of 2 weeks, Paul had traveled to 9 cities across Asia exchanging insights on exceptional design with leading architects and designers and India was the last stop on Paul’s Asia Design Tour. Last year, Paul Flowers and the GROHE Design Team were awarded the “red dot: design team of the year 2011/2012” and honored for exceptional achievements in the field of design. In 2008, Paul Flowers was a part of the prestigious ‘40 under 40’ list established by the European Centre of Architecture, Art, Design and Urban Studies. This list recognizes the top 40 European creative talents under the age of 40.During his productive career, Paul Flowers has accumulated a plethora of prestigious international design awards.
Speaking at the event, Mr. Paul Flowers said, “At GROHE we work to the highest standards to achieve the right balance of design, quality, sustainability and technology for our products. To cater to emerging needs of consumers it is essential to track the latest trends in the market so we are looking at trends from the collective to the individual, rational to emotional. We’re looking at the transition from having products that people like to use to having products that people love to use”.
The evening saw aconvening ofa veritable who’s who of the design community as some of India‘s leading architects and designers joined Paul in an enriching discussion around inspiring design. The conversations following Paul’s presentation offered an insight in to the thinking behind Grohe’s creative journey from producing products that users like to designing products that users love.
Sharing his views over the current design trends Bobby Mukherjiof, Bobby Mukherji & Associates, said “The world is becoming more user friendly, like the iPhone, car, tablet – this is reflected in the product designs. What Mies van der Rohe said many years ago; “Less is more”, right now that is what the world is becoming now. Design is one of the key factors of Grohe productsand I’m glad Grohe is paying more attention to design now which did not exist earlier. Their creative aspect is lot more visible in the products, they look far more glamorous, more slick, more sexy, hence we like using it now”.
A few more design experts also gave their feedback on interacting with the world’s best design team:
I think Grohe products are fantastic and the amount of passion that goes behind making each product makes Grohe fantastic, what makes it unique –Sanjay Puri, Sanjay Puri Architects P Ltd.
I’ve been doing architecture for the last 40 years, and I’ve seen designs evolve from a very primitive stage slowly and very dramatically. Only in the last decade great transformation has happened because of a lot of outside exposure. The new generation moves very differently, very informal, very casual and for them the designs should also be very functional, very hep. I’ve been using Grohe for about 30 years and we believe in fit and forget it. – Premnath, Premnath& Associates.
I believe that a shower or a bath is not just duty bound, it is for rejuvenation. I think Grohe addressing it as a pure personal bathroom, as a spa is a good thing. , I swear by Grohe products. I’ve been using them for quite some time and I’ve been using them for their quality. I personally use Grohe in my house. –Supraja Rao, Design House.
It was a wonderful presentation and what Paul has designed it satisfies a lot of functional & aesthetic parameters. He has done a brilliant job – he has followed the three forms that he dwells on when he designs. It’s a great effort. –Siraj Hassan, Siraj & Renu Architects and Interior Designers