GROHE launches new bathroom collection at NY Design Week

Digital water art showcased to celebrate US launch of GROHE Grandera™

It was a week full of exciting news and firsts. New York’s first official Design Week from May 10 to 21 provided the perfect stage for the launch of the GROHE Grandera™ designer collection in the USA. To launch the latest highlight in the GROHE range in a fitting ambiance, the Grohe Live! Center New York hosted a unique event which brought together art, technology and water. Guests were very much impressed with the classic elegance of the modern faucets, showers and bathroom accessories presented against the aesthetic backdrop of the “Water Light Graffiti” created by French artist Antonin Fourneau.

“We are extremely excited for the launch of the GROHE Grandera™ collection, which shows our commitment to design and innovation. We chose Antonin Fourneau for a collaboration because his work creates a real excitement and emotion through water,” said Michael Marchi, CEO and President of Grohe Americas.

The French artist’s “Water Light Graffiti” – an expansive 4 meter wall of LEDs that light up when in contact with water – was used to display images and graphics from the sanitary manufacturer’s brand universe. On the occasion of the GROHE Grandera™ presentation, Fourneau said: “Water is the essence of my life and a huge inspiration for my work. This is why I am delighted to be here for NY Design Week to collaborate with GROHE, a company that rallies tremendous resources behind design, creativity and innovation in the subject of water.“